Dunkin’ Donuts is thinking about dropping the “Donuts” from its name for good.
The coffee and doughnut chain could be distancing itself from its sugary start — veering away from marketing its stores as doughnut shops. The chain opened a new location in Pasadena, California, and simply called it Dunkin’, according to CBS News. A few other stores will get the name change too, according to Dunkin’ Brands Inc.
The chain wants consumers to think of the brand as a coffee destination, even though it will continue to sell donuts, CBS reported. News of the name -hange concept was first reported by Nation’s Restaurant News.
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