As supermarkets compete to pull in customers across the Miami Valley, Dorothy Lane Market is upgrading its online grocery shopping and curbside pick-up services.
Dayton-based Dorothy Lane Market, which has three locations in the area, has rebranded what was previously called “DLM in a Dash” to DLM Drive-Up with a new website launched earlier this month. The site features the option of creating multiple customer shopping lists, and also suggests favorite items based off a customer’s shopping patterns. It also has specified weights on products like deli meats.
“We wanted user-experience to be at the forefront,” said Patrick Arnold, IT director for Dorothy Lane. “That meant creating a site that can anticipate your needs based on previous patterns and the ability to always allow customization — a feature important to the Dorothy Lane Market.”
The commitment to these services come as other chain grocers with a local presence add more features like online shopping. It’s estimated that by 2025. online grocery spending could reach 20 percent of total grocery shopping spending, according to the Digitally Engaged Food Shopper analysis.
The drive-up service is currently operating out of a dedicated storefront next to the Culinary Center in the Washington Square Shopping Center. Curbside pick-up is offered for $5.99 per order, after personal shoppers assemble orders.
“We realized that many customers simply prefer an online experience, but are at battle with their desire to support local,” said Sarah Linville, DLM drive-up operations manager.
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