Sandwich chain Subway is rolling out a new restaurant design at its more than 45,000 locations worldwide.
The restaurant chain is rolling out the Subway Fresh Forward design, in an attempt to “highlight an amplified guest experience surrounding its fresh ingredients. A bright color palette, inspired by fresh vegetables, and the new choice mark serves as a focal point in the new space,” the company said in a statement.
“We’ve created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal,” said Trevor Haynes, vice president of operations at Subway. “We’re bringing fresh forward, and the reactions from our guests, our franchisees and their Sandwich Artists has been incredibly positive.”
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The new design phase is currently being piloted in 12 stores across the world, and will come to thousands of restaurants by the end of 2017.
New design highlights include:
• Self-order kiosks in select locations, digital menu boards, Apple and Samsung Pay
• The restaurant design features a veggie display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily in the restaurant, plus new bread and cookie displays on the front of the line
• Seating will feature USB charging ports and complimentary wi-fi access
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