New store to sell aviation fashion, bikes in Wright Dunbar

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New store to sell aviation fashion, bikes in Wright Dunbar

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The Wright Brothers USA has signed a three-year lease for retail and office space at 1105 W. Third St. CORNELIUS FROLIK / STAFF

A company that sells aviation-inspired fashion items inspired by the Wright Brothers has moved into a storefront in the Wright-Dunbar business district, where it also plans to assemble two of Wilbur and Orville’s signature bicycles.

The Wright Brothers USA has signed a three-year lease for retail and office space at 1105 W. Third St., which is just a few doors down from the historic bike shop of Dayton’s most famous siblings.

The business — a partnership between the Wright Family and VMA — has sold upscale aviation-inspired products online for about two years, including flight jackets, luggage, leather travel bags, watches and sunglasses.

But the Wright Brothers USA now has moved into a roughly 1,800-square-foot space that will allow it to fulfill online orders and sell products directly to consumers.

“We wanted to be in the heart of the aviation heritage area, and we feel that with our focus on the Wright Brothers brand it makes sense to be here,” said Kenneth Botts, president of the Wright Brothers USA, which has the trademark and licensing rights to the Wright Brothers’ name and logo.

Wright-inspired bicycles will be assembled at the store when ordered. The Wright Brothers Cycle Company plans to build Van Cleve and St. Clair models.

“Each bike will be uniquely Wright, with several signature features giving unmistakable clues as to the identity of the bikes,” according to a press release from the Wright-Dunbar Business District.

Botts expects the store to be open between 9 a.m. and 5 p.m. Monday through Friday. The space formerly was home to the headquarters for the Wright-Dunbar Business District, which has relocated.

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