Target lowering prices on thousands of items, including groceries

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Target lowering prices on thousands of items, including groceries

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The Target logo is displayed on shopping carts at a Target store on February 28, 2017 in Southgate, California. T (Photo by Justin Sullivan/Getty Images)

Target stores nationwide will reduce prices on thousands of items, including toilet paper, baby formula, razors, milk, eggs, cereal and other groceries, among other items, the company announced Friday

The move comes as the retailer positions itself as a competitor amongst other grocers, including Whole Foods, which announced lower prices after being acquired by Amazon.

Target also announced plans to simplify signage at stores that indicate sales and promotions, saying it would cut more than two-thirds of its “price and offer call-outs” so that customers can more easily spot savings.

“We want our guests to feel a sense of satisfaction every time they shop at Target,” said Mark Tritton, Target executive vice president and chief merchandising officer. “Part of that is removing the guesswork to ensure they feel confident they’re getting a great, low price every day.

“We’ve spent months looking at our entire assortment, with a focus on offering the right price every day and simplifying our marketing to make great, low prices easy to spot, all while maintaining sales we know are meaningful to guests. And guests are taking note, appreciating much easier, more clear -- and more consistent savings -- at Target.”

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