“We listened to our customers, who told us they wanted different ways to enjoy the one-of-a-kind Big Mac taste,” McDonald’s chef Mike Haracz said in a statement.
The menu addition was welcomed by Dayton-area McDonald’s franchise owners.
“This platform tested phenomenally well up the road in Columbus, and we’re happy that it’s now going national,” said Benny Scott, Jr., a McDonald’s franchisee who owns and operates multiple Dayton-area locations. “This is a way to take our iconic sandwich and make it even more accessible to all customers.
“Some customers asked if we could make it bigger; some asked if we could make it smaller. And to both sets of customers, we’re saying, ‘Yes.’”
RELATED: Would you drive 60 miles for a bigger Big Mac? (May 2016)
In advance of the national rollout, McDonald’s customers in Florida and the Pittsburgh area will be able to order the new sandwiches before the rest of the country, beginning in mid-November, company officials said.
The Big Mac was first introduced in 1967 by Jim Delligatti, a McDonald’s franchisee from Pennsylvania, and the following year was available nationwide.
The national rollout of new Big Macs is the latest indication that the company is looking at all avenues in a bid to win back customers lost in recent years in a hotly competitive U.S. restaurant market, according to Nation's Restaurant News.
About the Author
