“We love the daytime population of Austin Landing and of course it’s an extremely busy Kroger for residential shopping,” she said.
The chain that can cook pizzas in 180 seconds was already working on a take-and-bake form of the pizza before, but the Kroger partnership sped up the development. The buy and bake at home Rapid Fired pizzas are soon to hit shelves of traditional Kroger stores without Rapid Fired locations in an upcoming pilot, Gray said.
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Partnering with Kroger will give Rapid Fired a chance to expand it’s footprint, Gray said. The only difference between a typical stand-alone Rapid Fired store and those in a Kroger is that the Kroger version won’t sell salads.
“We are always looking to help customers find new, simple answers to the questions ‘What’s for dinner?’,” said Erin Rolfes, spokeswoman for Kroger’s Cincinnati-Dayton Division. Mt. Orab was the first to open. Kroger-based Rapid Fired locations also opened in Corryville last week and will open in Oakley later this month. The Austin Landing location will open at the end of September.
Rapid Fired also recently signed a lease for 3,300 square-feet of space at 1200 Brown St., planning to open by the end of September as well, Gray said.
“We have been looking for a location on Brown Street since we opened our first Rapid Fired in 2015 and the opportunity finally came up so we jumped on it,” Gray said.
The location will have a self pour alcohol system and will employ 20 to 30 people. Renovations will cost about $100,000.
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