Retail app usage climbed 70 percent to more than 50 billion sessions in the U.S. on Android apps as consumers continued to migrate to offerings from “bricks and clicks” retailers like Target and Walmart and “digital-first” stores like Amazon and Etsy. The volume of searches for the term “Black Friday” jumped 115 percent in November 2017 from three months prior, indicating that shoppers were more likely to seek apps to help with holiday shopping.
The average smartphone user has 80 apps on their phone and typically uses 40 of them during any given month. Time spent in apps is up 30 percent to where the average person spends about 43 total days per year in apps. The increase in app use has forced retailers to put more of an emphasis on delivery speed and convenience.
» TRENDING BUSINESS NEWS: Kroger reportedly looking to partner with Overstock.com
Experts say consumers will ditch apps altogether in a few years. Within three years, 40 percent of consumers will use a voice assistant like Echo or Alexa as an alternative to purchasing items via an app, according to a study from the Capgemini Digital Transformation Institute Conversational Commerce Survey.
About 35 percent of voice assistant users admit to having purchased products such as clothes through their voice assistants, and said they may spend as much as 500 percent more through voice assistants in the coming users as they do now, according to the Capgemini study. Among other survey findings, 31 percent of people said that within three years they likely will prefer using a voice assistant to visiting a physical shop.
FIVE FAST BUSINESS READS
• Gander Mountain stores to reopen under new name
• Walmart reportedly cutting more than 1,000 jobs
• German grocery chain Lidl halts plans to open local store
• Bitcoin prices are plunging. What's really going on with cryptocurrency?
• Grand opening date set for At Home store in Beavercreek