Dayton Business: Upgrades coming to Hallmark stores at local mall

The Hallmark stores at the Mall at Fairfield Commons and the Dayton Mall were recently sold, and the new owners promise the stores won’t be “your grandmother’s Hallmark store.”

Reichley’s Hallmark Shops recently acquired two Kirlin’s Hallmark locations at the local malls a few months ago, and both are currently undergoing complete remodels. The stores are now owned by Rick and Lilah Reichley, who also own and manage Hallmark stores in Liberty Twp., Fairfield and Centerville.

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Rick Reichley told this newspaper that the stores have remained open during the remodeling process, but customers can soon expect a fresh look and new merchandise. On top of revising the card selection offered, Reichley said the store will also offer more jewelry and fashion accessories.

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“It’s not just your dated, fuddy-duddy old Hallmark store,” he told this newspaper.

Customers can also have items engraved — Reichley’s engraves items at their Centerville store and customers can pick up engraved items any of the other locations. Reickley said the stores are managed locally, and they always emphasis customer care above all else.

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