Kohl’s seeing big benefit at locations with Amazon returns

A trial partnership where Amazon shoppers can make returns at Kohl’s stores is likely helping boost the department store’s sales.

Kohl's first began allowing customers to make free returns of Amazon packages in select brick-and-mortar stores in Chicago and Los Angles in fall 2017, later adding Milwaukee, according to Chain Store Age.

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A recent study from Earnest Research, a firm that uses raw data to help investors, found that by the summer of 2018, between 7% and 8% of brick-and-mortar shoppers at Kohl’s stores in Chicago were returning Amazon items.

In the first quarter of 2018, revenue at Chicago Kohl’s stores boosted 10 percent, compared to 5 percent growth at other U.S. stores, according to the study. For the full year, revenue grew 6 percent more at Chicago stores than others.

The number of customers that were new to Kohl’s in Chicago in 2018 was up 9 percent compared to 1 percent at other Kohl’s stores.


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