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Locally owned retailer launches e-commerce website

Locally owned Jake’s Toggery has launched its e-commerce website.

Jake’s Toggery, owned and operated by Dayton-based Shops by Todd, sent an email on Monday alerting customers about the live website. Founder and CEO Todd Bettman told this news organization that the store is also working on launching its own clothing brand this year.

Prior to the website launch, customers could only purchase apparel in brick-and-mortar stores.

The retailer carries brands like Yeti, Patagonia, Lauren James, Jadelynn Brooke and more. Launched in 2015, Jake’s Toggery has locations at The Greene, the Liberty Center in Liberty Twp. and Polaris Fashion Place in Columbus.

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Bettman was inspired by his time spent in the South — his college days at the University of Georgia, vacations spent at the beach and his son’s experiences at the University of Tennessee. He wanted to bring that Southern culture to the Midwest through the clothing sold at Jake’s.

“You have to enjoy and appreciate that culture - one of friendliness and adventure and activity. Some of it is beach life, lake life, university Greek life,” Bettman said. “We’re learning as we go, what brands costumers are looking for.”

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