Macy’s raises $65M to support heart disease prevention in women

Credit: DaytonDailyNews

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Heart disease is the top killer of women, causing one of every three deaths each year. Friday is the American Heart Association’s National Wear Red Day.

Credit: DaytonDailyNews

Macy's is working with customers and employees to raise more funds for Go Red For Women, an organization dedicated to the prevention of heart disease in women.

Since 2004, Macy’s has raised $65 million to support Go Red For Women. Fortunately, 80 percent of cardiac events may be prevented with education and lifestyle changes, according to the American Heart Association. This year, Macy’s will continue to offer limited-edition merchandise and promotions to benefit Go Red For Women.

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Macy’s encourages customers and associates to participate in the Wear Red Sale in-store from Jan. 31 to Feb. 5, with a pre-sale beginning on Sunday, Jan. 28. Customers can wear red or purchase the official Red Dress pin for $3 to receive 25 percent off a great selection of items storewide, plus an extra 15 or 10 percent off select departments.

“As the national founding sponsor of Go Red For Women, Macy’s remains committed to the fight against heart disease in women by raising more than $65 million since 2004,” said Holly Thomas, group vice president of cause marketing at Macy’s.

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