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McDonald’s dollar menu replacement is coming to restaurants in 2018

After upsetting a number of consumers with the end of its dollar menu in 2014, McDonald’s is offering a value-priced replacement next year.

Bloomberg reported that McDonald’s announced on Oct. 24 that  it will have a new line up of $1, $2 and $3 items on a value menu in 2018.

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“We know that customers motivated primarily by value and deals come more often and spend more,” McDonald’s Chief Executive Steve Easterbrook said in a call with analysts, according to Fox Business.

“We weren’t as competitive as we needed to be on value,” McDonald’s USA President Chris Kempczinski said.

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Money Magazine reported that the restaurants old dollar menu wasn’t popular with franchise owners, who said it affected profit margins. The new menu appears to be a happy medium.

A $1 sausage burrito, a $2 bacon McDouble and a $3 Happy Meal are among the new items on the menu, The Associated Press reported.

The $1 $2 $3 Dollar Menu will be a permanent part of the McDonald’s menu Jan. 4.

McDonald's is bringing back menu items for a dollar next year. (Joe Raedle/Getty Images/Getty Images)

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