Subway unveils new logo for first time in 15 years

Sandwich chain Subway has revealed its first logo design change since 2001.

The new logo is more minimalist in design, according to Business Insider, and features a refreshed color scheme. A Subway spokesperson told CNBC that the choice of "the vibrant color palette of the mid '60s" is a nod to when the chain was founded.

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The signature arrows remain in the new logo.

The new logo will debut in television ads during the Olympics and will roll out to all Subway stores in 2017.

A Business Insider staffer commented that the new logo resembles waste management logos.

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