Walmart launches own wine label

WALMART

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WALMART

Walmart is launching its Winemakers Selection of private label wine to 1,100 stores.

The collection is sourced from California, France and Italy and will sell for about $11 per bottle. The move helps Walmart compete with rivals like Target, Aldi and Trader Joe’s. Trader Joe’s, Lidl and Aldi sell award-winning wines at cheap prices.

It's a hot market for Walmart to enter right now. U.S. consumers spend an estimated $62 billion on wine annually, according to the Wines & Vines.

Check out Walmart's wine selection.

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