» Beyonce, Jay-Z surprise joint album sends internet into frenzy
Spokespeople for Puma did not immediately reply to requests for comment from USA Today Sports on Tuesday morning.
While Monday's news made headlines, ESPN reported that Jay-Z, whose real name is Shawn Carter, has had ties to Puma for more than a year, with the company providing Puma apparel for him to wear during a 2017 tour. The 48-year-old also founded Roc Nation Sports, a sports agency that boasts Robinson Cano and Kevin Durant among its most notable clients.
» Jay-Z sings praises of Snoop Dogg, imitates Eminem
The addition of Jay-Z is the latest splash Puma basketball has made over the past few days. The company announced on Twitter on Monday that it has signed likely lottery picks Deandre Ayton and Marvin Bagley III to endorsement deals.