Graeter’s Ice Cream has had such a busy summer that they decided to get a makeover while they were at it.
A new packaging design has been announced in anticipation of the Cincinnati-based ice cream giant’s 150th year milestone in 2020.
“The Graeter’s pints will feature a darker color palate, straying away from the traditional white packaging that frequents ice cream freezer doors. The darker color scheme conveys the indulgence of the Graeter’s flavor profiles, especially Graeter’s famous dark chocolate chips, intentionally maximizing space usage and composition. The simple, clean and traditional look reflects the lavish flavors unique to Graeter’s and seeks to reinforce the passion the Graeter family has for making generations of memories with the families they serve,” according to a Graeter’s press release.
The first flavors adorned with the new look will include Salted Caramel, Oregon Strawberry and Cookies & Cream. Every flavor will be showing off the new design by early 2020, according to the release.
It’s been six years since any re-branding has been done to Graeter’s signature look .
For 149 years, Graeter’s has been introducing unexpected twists on traditional ice cream flavors. By the end of this summer, a total of five new “bonus flavors” will be released, with the final one to be released on Monday, Aug. 5.
Dayton has multiple Graeter’s locations. You can see them all on the website here.