Why are Dayton Flyers fans so blue today?

For years now, University of Dayton students have been flocking to Milano's Pizza, Subs & Taps on Brown Street to celebrate the beginning of March -- and more importantly, March Madness -- with a very unique tradition.

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They add some color to the occasion in the form of blue beer. 

We stopped by Milano’s this morning to see how the festivities were going down. Check out our Facebook Live of the event here:

It started in 2007 when Milano's decided to hold an event to celebrate the coming of spring and get a jump start on St. Patrick's Day by hosting the event the Wednesday before the emerald-hued holiday. They tied all that in with their love of all things Dayton Flyers and came up with Blue Beer Day.

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Blue Beer Day started as a way to celebrate spring, March Madness and the Dayton Flyers.
Photo: Jim Ingram

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Special shirts are made and sold, while the students dress in blue and show up at 9 a.m. for Kegs and Eggs breakfast. Music, photo booths, games and prizes are all part of the fun. 

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The party goes on all day until close -- at least that's where the folks at Milano's leave it.