You’re not dreaming, wine-and-cheese fans. Kellogg Company is indeed releasing a first-of-its-kind Cheez-It and House Wine box, half cheesy crunch, half Original Red Blend wine from House Wine.
Could there be a more perfect picnic food for Dayton — Cheez-its were created here after all!?
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Cheez-It brand crackers were first introduced in 1921 by the Green & Green Company, then located at the corners of Cincinnati and Concord streets.
"You'll like Cheez-It" was an early slogan promoting these cheesy crackers.
“We are thrilled to partner with House Wine to combine their expertise and America's favorite 100% real cheese snack into one portable box," Jeff Delonis, senior marketing director for Kellogg's U.S. Snacks division, said in a statement. “Many of our fans were already exploring pairing different wines with Cheez-It. Just like wine and cheese, you can pair the real cheese inside each Cheez-It flavor with the perfect wine complement and find a pair to enjoy all summer long.”
If you’re interested in getting your hands on a box, be prepared to have $25 in hand. The mash-up will be available on the House Wine website starting 5 p.m. Thursday, July 25, while supplies last.
The limited edition products have created quite the buzz online.