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The event started Friday and will be held at 100 Starbucks stores in the U.S. per day, from 1-2 p.m. local time, over 10 days. The locations will change daily and will be listed on starbucks.com/cheer and Twitter with the hashtags #FindCheer #10daysofcheer.
Customers also can visit participating Starbucks stores to receive a "cheer card" that will provide discounts on beverages, lunch items and other items for 10 Days of Cheer.
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