Amazon’s site working after crash kicks off Prime Day

Amazon’s website appears to be back up and running after it crashed shortly after Prime Day began.

During the crash, customers could still search for regular items through normal search bars, access their shopping carts and click through Amazon devices, but customers couldn’t make purchases during the first hour of the sale.

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But when customers tried to purchase items, they got the following note: “Sorry, we’re experiencing unusually heavy traffic. Please try again in a few seconds. Your items are still waiting in your cart.”

Customers also weren’t able to scan through the Lightning Deals. The main page gave users an option to click “Shop Deals by Interest” or “Shop All Deals,” but when clicking the links, customers were booted back to the main page.

App users saw similar issues. Several users on the app and website saw photos of dogs with messages saying: “Uh-Oh. Something went wrong on our end.”

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The site is moving slower than usual, but users are able to make purchases and scroll through the day’s Lightning Deals.

Last year’s Prime Day sale generated about $2.4 billion in sales, and this year’s 36-hour sale was predicted to reach $3.4 billion, according to an analysis by Coresight Research.


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