Dorothy Lane Market wins 2 national awards

Local three-store grocer honored for marketing efforts

Dorothy Lane Market — the family-owned, three-store grocery chain that operates stores in Oakwood, Washington Twp. and Springboro — has captured two national awards for its marketing efforts.

>> New KILLER flavor of Dorothy Lane's famous Killer Brownie hits store shelves

The Master Marketer Awards were announced this week by grocery wholesale distribution company SUPERVALU at its 5th Annual National Expo held in Eden Prairie, Minn. The competition, which recognizes best-in-class marketing efforts by independent grocery retailers served by SUPERVALU, drew more than 450 entries.

>> NEW TODAY: New restaurant at Cross Pointe Centre comes with a twist

Winners were chosen based on creativity, clarity and effectiveness of the stores’ marketing efforts, according to a SUPERVALU release. Entries were assessed by professors and graduate students from the University of Minnesota, Twin Cities and California Polytechnic State University in San Luis Obispo, Calif.

>> INSIDE LOOK: First-of-its-kind Mexican restaurant now open in Centerville (PHOTOS)

DLM won for best overall Tier 2 Master Marketer, in a size category of stores more than 30,000 square feet in size and having four or fewer locations. And it won the top honor for marketing efforts for its “Fresh Department,” which a SUPERVALU spokeswoman defined as “Bakery, Deli, Meat, Seafood, Produce and Floral” departments.

>>PHOTOS: Did we spot you chowing down at this year’s Bacon Fest?

“Over the past five years the group of Master Marketer category winners has demonstrated their unique capabilities and creativity in building and executing strong and successful marketing and merchandising programs around the country,” Mike Stigers, SUPERVALU executive vice president for wholesale, said in a release.

>> NEW TODAY: This former Pussycat Doll is coming to town for major honor

“We received a number of strong entries this year, showcasing many new and exciting ways that independent grocers are engaging their customers to stay relevant in a very competitive marketplace.”

>> ALSO NEW TODAY:  'Hidden' Dayton area restaurant reopening in much larger space

SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $15 billion.

>> DLM’s Killer Brownies capture national favorite-food contest

About the Author