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DLM won for best overall Tier 2 Master Marketer, in a size category of stores more than 30,000 square feet in size and having four or fewer locations. And it won the top honor for marketing efforts for its “Fresh Department,” which a SUPERVALU spokeswoman defined as “Bakery, Deli, Meat, Seafood, Produce and Floral” departments.
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“Over the past five years the group of Master Marketer category winners has demonstrated their unique capabilities and creativity in building and executing strong and successful marketing and merchandising programs around the country,” Mike Stigers, SUPERVALU executive vice president for wholesale, said in a release.
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“We received a number of strong entries this year, showcasing many new and exciting ways that independent grocers are engaging their customers to stay relevant in a very competitive marketplace.”
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SUPERVALU INC. is one of the largest grocery wholesalers and retailers in the U.S. with annual sales of approximately $15 billion.
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