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First Wayfair store in region to open for limited time

A Wayfair outlet store in Northern Kentucky is open now, but only for a limited time.

Traditionally online retailers like Wayfair have been making plans to expand into brick-and-mortar. The first 20,000-square-foot brick-and-mortar store in Florence, Kentucky, won’t open until early next year, but the company is letting shoppers in for a soft opening from 10 a.m. to 6 p.m. today and Saturday, said Wayfair spokeswoman Julie Cassetina.

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The store will be in part of an existing warehouse at 5101 Renegade Way.

The popular online retailer sells furniture, bedding, decor and other home items.

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The outlet store will sell closeouts and furniture that was returned but is in good condition, according to Wayfair’s website.

The previously strictly e-commerce retailer has 13.9 million active customers and more than 10,900 employees.

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