Dorothy Lane Market honored with top grocery award

Dorothy Lane Market won the Supervalu Master Marketer award. STAFF PHOTO
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Dorothy Lane Market won the Supervalu Master Marketer award. STAFF PHOTO

Dorothy Lane Market was recognized as a top grocery store for marketing in the United States.

The Dayton-based grocery retailer won the Supervalu Master Marketer award in the center store department for stores smaller than 30,000 square feet.

The annual Master Marketer competition recognizes best-in-class marketing efforts by independent grocery retailers. A total of 35 awards were presented at a ceremony last week.

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“Year after year, we continue to be impressed by the quality, creativity and success of the campaigns nominated for the Master Marketer competition,” said Mike Stigers, Supervalu executive vice president for wholesale. “Choosing the winners is no easy task. All of the entries we received show how local grocery retailers are continuously finding new and exciting ways to engage their customers in a very competitive marketplace.”

More than 450 marketing programs were submitted for the 2016 Master Marketer awards, given annually to independent retailers served by Supervalu’s wholesale distribution business.

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