Pop-up project launching new tenant in downtown Dayton

A new phase of a pop-up business program aimed at filling downtown Dayton storefronts is set to begin.

Activated Spaces is launching its new phase of the program called Pop-Up Office with the opening of Mitosis in the Walker Building at 14 W. First St.

Mitosis is a full-service creative agency, providing creative, production, and distribution services, according to a media release.

This includes digital brand experiences, search engine optimization, Google Analytics, and video production and editing.

“Mitosis creates digital experiences that transform and enhance the human experience,” said Tyler Back, principal director at Mitosis. “It’s not just about a website or a video solution. It’s the ability to see something, an opportunity, that solves a client’s problem and then design an experience to make it easier, better, faster, stronger -- all to enhance the human experience."

The Pop-Up Project is driven by volunteers from the young professional organizations UpDayton and Generation Dayton with support from the Downtown Dayton Partnership, the City of Dayton, the City of Dayton Neighborhood Mini-Grant program and community volunteers.

The Activated Spaces team is launching this new initiative to attract start-ups and other small businesses that will add energy and vibrancy to downtown office buildings. 

"This is something we've been looking at for a couple years," said Pop-Up Project leader Elise Huelskamp. "As the project continued to be a success, we wanted to see what we could tackle next in order to grow and develop the program, and we felt we could apply it to the concept of short-term, office-space leasing.

Since 2010, more than 90 start-ups (including 19 Pop-Up Shops) have launched in the downtown core and the number of small businesses is steadily growing, according to Downtown Dayton Partnership.

"I’m a huge advocate for the Downtown Dayton Partnership and the Activated Spaces Initiative; they are doing some incredible things for the city," said Back. "The Pop-Up Project is a fantastic opportunity for new businesses in Dayton to get started with a strong foundation. They are bringing people back into downtown."

Since it was started, the project has launched 19 businesses (14 of which are still open), filled over 16,000 square feet of previously vacant space and created 42 jobs. The most recent shops launched this past spring are Twist Cupcakery and Fronana, and the program plans to continue to target both retail and office spaces.

The Pop-Up Office project is mirrored after Activated Spaces’ successful Pop-Up Project, which traditionally focused on matching retail- and restaurant-based business owners with downtown property owners who have first floor space available for occupancy.