Each store will have bottles from its own special barrel, and each bottle will be priced at $54.99 for a standard-sized “fifth” (750 ml). Each barrel contains bourbon that has been aged for just over 10 years.
Let’s let Jim Canepa, the superintendent of the Ohio Division of Liquor control, pick up the story from here. Here’s what Canepa said in a release:
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“I hear you . . . Ohio loves bourbon! That’s why we are bringing an exclusive product from Wild Turkey to the consumers of Ohio.”
“While visiting the distillery in February, we were greeted by Master Distiller Eddie Russell himself. Eddie had pulled out several barrels from some of his favorite rickhouses (B, D and H) and floors (third–fifth). Each carefully crafted barrel has a unique flavor profile with rich, creamy toffee vanilla flavors.”
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“Before we ended our visit, Eddie personally selected eight of his best barrels for the bourbon aficionados of Ohio. These hand-selected bourbons will be available for sale at seven agencies across the state beginning June 15. Each bottle is labeled Ohio Private Selection, and notes the barrel number, warehouse, floor and the length of time the barrel was aged.”
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“As one who enjoys bourbon, I can tell you these are special barrels that are sure to not disappoint!”
Canepa himself will head to a Columbus liquor store Friday morning to celebrate and call attention to the Russell's Reserve Barrel Program launch.
Under Canepa’s direction, the division has been focusing on upping Ohio’s game in sales of spirits, with an increasing focus on educating consumers about craft spirits and adding new stores in under-served areas.
The division recently awarded contracts for new liquor-agency stores in south Centerville and Mason.