Student team from The Modern wins national event

NEW: A student marketing team from the Modern College of Design in Kettering took first place in the National Student Advertising Competition District 5 virtual event.
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NEW: A student marketing team from the Modern College of Design in Kettering took first place in the National Student Advertising Competition District 5 virtual event.

A student marketing team from the Modern College of Design in Kettering took first place in the National Student Advertising Competition District 5 virtual event.

Western Kentucky University was awarded second place and the University of Kentucky took third.

“We could not be prouder of our students for winning this competition, especially during these unprecedented times, ” said Jessica Barry, president of The Modern. “It’s notable that the students and advisors put in countless hours to create this award-winning campaign remotely.”

Advised by instructors Molly Baker, Andy Sharpe, and A.J. Busé, the 22 Modern students used digital communication and collaboration tools during the pandemic to create the award-winning campaign.

The National Student Advertising Competition, sponsored by the American Advertising Federation, provides more than 2,000 students the experience of creating a strategic advertising/marketing/media campaign for a corporate client. Students develop a marketing plan then pitch their work to advertising professionals at the district, semi-final, and national levels. This is the sixth year The Modern’s students have competed in this prestigious competition.

The students created a campaign for corporate sponsor Adobe, a software company that produces Acrobat Reader, Photoshop, and Adobe Creative Cloud.

Other colleges that competed in the District 5 competition include Murray State, Marshall, and Youngstown University.

The NSAC team members include:

Olivia Accorinti, Kathryn Boor, Hope Bruggeman, Abby Carter, Logan Fischer, Sydney Heitmeyer, Logan Hill, Madison Hosier, Isa Jackson, Emma Jones, Sammy Kuck, Branson Kurtz, Kiana Lopez, Brennan Moore, Shelby Miller, Delaney Pfeiffer, Andrew Schetter, Kaylee Showalter, Tara Springer, Eva Stammen, Angelica Weimer, Sadie Wick.