Why more than 1,000 in online queue could not get Stephen King tickets

UPDATE: The Victoria Theatre Association has determined why about 1,000 people in an online waiting room could not secure tickets to the upcoming Stephen King event at the Victoria Theatre.

Victoria Theatre Association spokeswoman Diane Schoeffler-Warren said at its heart, it was an issue of supply and demand.

“Thousands of people wanted tickets for a venue that had 1,100 seats,” she said.

The association has fielded questions from several King fans yesterday. Numerous people complained on social media. 

The Evening with Stephen King cannot be switched to the Schuster Center to accommodate more people, as some have suggested as a solution, partly because The Lion King will be staged there at the time.

She said the event's presenters, Books & Co, and King’s team picked the Victoria for the event.

“Unfortunately, when you have a speaker of high demand, such as Stephen King, and a limited supply of seats, some people are, regrettably, going to be disappointed,” Warren said in a statement.

She explains what happened here:

“Tickets for An Evening with Stephen King were placed on sale at 10 a.m. Wednesday, April 13. By 10:15 the electronic waiting room was at capacity with 2,000 patrons waiting; more than 100 in line at both the Victoria Theatre and Schuster Box Offices; and, the call room was at capacity with 50 phone calls on hold. At 10:30 a.m., all available seats were purchased or were in the process of being purchased. Bearing in mind, only 1,100 seats were available, averaging a sale of 2.39 tickets per person. Fifty-two percent of all tickets sold were purchased online. Twenty percent of the tickets were purchased in person, and 28 percent  through phone sales.”


The Victoria Theatre is trying to determine why some Stephen King fans may have waited in an online ticket queue for as many as 2 1/2 hours, only to be shut out of tickets to the legendary author’s June 9 appearance at the theater.  

 A statement from the theater reads:

“With 1,100 seats, the Victoria Theatre provides an intimate experience for both the audience and the person on stage. While many patrons had positive experiences getting tickets to An Evening with Stephen King, it's not uncommon for technological issues to occur when the demand for tickets far exceeds the supply. We understand our patrons' frustration and are reviewing their feedback about their experiences.”

Tickets for the Stephen King event at the Victoria sold out 30 minutes after going on sale at 10 a.m. today, April 13.

Victoria Theatre Association spokeswoman Diane Schoeffler-Warren said via email that her organization is still evaluating the number of people who may have been impacted.

She told us she knows of no plans to add additional shows for those who may have not gotten tickets.

There were numerous Facebook posts from people who did not get tickets.

Books & Co. announced last week that King would be at the Victoria Theatre to talk about his new book, "End of Watch."  

A sample of comments related to ticket issues posted on an event page set up for Stephen King's upcoming event at the Victoria Theatre. (Screen grab) .

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