Jim James sells a lot educational toys at Park Street Books in Medfield. He says making these types of toys appeal to girls takes a lot more than just making them pink. Right now, he says most them are sold to boys or their parents.
A former teacher, James believes Jubilite could be successful because it becomes a usable product.
“There is satisfaction in using what you make, rather than just building it and it sitting there...and that crosses all the genders,” he said.
Tony Hu has created many toys and couldn’t agree more.
“What we are trying to do is sneak in a bit of that STEM education thru creative play, so we know that kids love engaging in arts and crafts, drawing, other creative play and we are trying to marry that with electronics and other STEM topics," he said.
Hu and Yang are currently in China with their prototypes, looking for a plant to manufacture Jubilite.