Many customers were outraged, and Anti-Slavery International, a human rights organization, called the shirts "absolutely shocking."
Others expressed their disappointment with the company and challenged the retailer to better monitor things sold on the site. A few even threatened to boycott and cancel their accounts.
I just can't. Please tell me this is not real. It seems being racist is the way to get famous and posting racist ads is the new way to advertise your way to the top trending positions. Negative advertising is free advertising. UGGGHHH. #Amazon #SLAVERY https://t.co/h4ib78M0sV
— Oh- Twit (@OOOhTwit) January 24, 2018
AMAZON APPROVED. PERIOD. NUFF SAID. #BoycottAmazon THIS WARRANTS A BOYCOTT MORE THAN ANYTHING RN. O.M.G. SMH
— Sherri D (@DizzDizzle) January 22, 2018
What in the actual ... @amazon do better. Be better. This is so unacceptable. I read you removed the products, but they never should have been on your site. This is unacceptable.
— Ⓥ KKB (@SoWo99) January 22, 2018
Amid the criticism, Amazon pulled the products, according to a statement the company gave to Reuters.
“All Marketplace sellers must follow our selling guidelines and those who don’t will be subject to action including potential removal of their account,” a spokesman said. “The products in question are no longer available.”
The Amazon incident occurred just weeks after H&M came under fire for posing a black child model in a hoodie that read "coolest monkey in the jungle." The image was removed from the website, and H&M issued an apology.
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