“But there is a hook...you have to be a Trump supporter,” the release said.
After the backlash on social media, BrewDog tweeted that it had no prior knowledge of Scofflaw's promotion and that it would be canceling planned events.
“The Scofflaw release was announced without our knowledge or consent,” the tweet read. “We are in no way aligned with their position and we will of course be cancelling all the events and sending all of the beer back.
“We care about beer and people. Not hate.”
Following Scofflaw's Fake News earlier, we're going to run a very real promotion today - one free beer for anyone who supports LOVE not hate.
— BrewDog (@BrewDog) September 27, 2018
Simply tell our staff, and enjoy a pint of Punk IPA, or any Headliner on us.
BrewDog then tweeted that it would run a promotion offering free beer.
“Following Scofflaw's Fake News earlier, we're going to run a very real promotion today - one free beer for anyone who supports LOVE not hate,” the company said. “Simply tell our staff, and enjoy a pint of Punk IPA, or any Headliner on us.”
The Scofflaw release was announced without our knowledge or consent.
— BrewDog (@BrewDog) September 27, 2018
We are in no way aligned with their position and we will of course be cancelling all the events and sending all of the beer back.
We care about beer and people. Not hate.
For its part, Scofflaw tweeted that it also had no prior knowledge of the promotion.
“We did not approve or release said message and we are working with our PR firm @FRANKPUBLICITY to fix this error,” the tweet read. This post was done on our behalf without our consent or knowledge. More details and official release to come.”
The tweet erroneously tagged the incorrect Frank PR agency, however. Scofflaw Brewing is represented by UK-based Frank PR, according to The Scotsman.
We did not approve or release said message and we are working with our PR firm @FRANKPUBLICITY to fix this error. This post was done on our behalf without our consent or knowledge. More details and official release to come.
— Scofflaw Brewing Co. (@ScofflawBrewing) September 27, 2018
"While we may have country roots, no one at Scofflaw or anyone associated with our brand, is rooted in hate," the company said in another tweet a few hours later. "Sad that a misrepresentation of who we are and what we do, gets lost quickly in an erroneous report. We'll share a pint with anyone."
While we may have country roots, no one at Scofflaw or anyone associated with our brand, is rooted in hate. Sad that a misrepresentation of who we are and what we do, gets lost quickly in an erroneous report. We'll share a pint with anyone. @BrewDog @WelcomeToFrank @jayrayner1
— Scofflaw Brewing Co. (@ScofflawBrewing) September 27, 2018
Brewdog and Scofflaw initially announced a partnership in late 2017, giving Scofflaw access to the brewing and canning operation at BrewDog USA's new state-of-the-art U.S. headquarters near Columbus, Ohio.
The agreement, which was reached by James Watt, co-founder and CEO at BrewDog, and Matt Shirah, co-founder and president of Scofflaw, includes an expansion that will increase Scofflaw’s capacity to 30,000 barrels annually at its Atlanta brewery.
Scofflaw is the latest Atlanta brewery to come under fire of late due to political issues. Monday Night Brewing received some negative attention on social media earlier this month after agreeing to host an event for Georgia Republican gubernatorial candidate Brian Kemp.
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