Chuck E. Cheese’s  offer: Pay your child’s age for unlimited play today

Maybe the pay your age promotion will work better for Chuck E. Cheese’s than it did for Build-A-Bear.

Parents and children were greeted with closed lines and massive delays as consumers tried to bank on the stuffed animal company's discount promotion, where shoppers would pay the amount equivalent to their age for a new toy. The stuffed animals ran from $1 to no more than $29.