In a statement, the Bowlen family said, “Pat Bowlen had a competitive spirit with a great sense of humor. As fun-loving as he was, he always wanted us to understand the big picture. We will forever remember his kindness and humility. More important than being an incredible owner, Pat Bowlen was an incredible human being.”
Former Broncos linebacker Tom Jackson said Bowlen's purchase of the team was "one of the most fortunate" things to happen to the franchise.
"I know he owned the team, but we were friends — friends first and foremost," Jackson told KMGH. "But he likes to win, and he decided to do everything that he could to get the team to win. And along the way he endeared himself to the city of Denver because of all he did."
"He never really issued directives, but he damn well wanted to know what was going on and he never wanted to be surprised," team president Joe Ellis told the Post. "If he liked an idea, he was enthusiastic — 'Let's get it done.' If he was hesitant, he would start asking questions and make you think and come back with a different solution or idea."