Festive message posted on electronic road sign in Texas

Texas transportation officials are using lighthearted, festive messages on electronic road signs to remind drivers of the dangers of highway travel.

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The sign reads:

“Only Rudolph should drive lit.”

The signs are a sobering reminder of the state's highway fatality rate. One person has been killed daily on Texas highways in a car accident for the last 18 years, according to highway officials.

"It's heartbreaking to know that every day for the past 18 years someone has lost a spouse, child, friend or neighbor on our state's roadways," James Bass, executive director of the Texas Department of Transportation, said in a release.

This is not the first time an electronic road sign in Texas grabbed drivers’ attention.

In June, a sign read: “Awwww snap your seat belt.”

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