Poad teamed up with her aunt, Kim Ewers, to make the functional design. In January, the two decided to begin selling Moo Muffs at $20 per pair. Orders started pouring in, and now, Poad and Ewers are selling 15-20 pairs per week.
"It was a bit, like, wow. This is really taking off and I'm, like, wow, I need to really decide what I need to do with this because I think it could really turn into a good deal," Poad said.
Poad said she’s now working with a livestock supply company to produce the Moo Muffs. That would take some work off Ewers, she said,who’s currently working long hours to keep up with the orders, Poad said.
Poad said she’s exploring making earmuffs for horses and other animals.