The L.O.L. Surprise! Big Surprise, which is sold at major retailers such as Target, Walmart, Toys ‘R’ Us and Amazon.com and is the equivalent of last year’s Hatchimal, is already nearly impossible to find.
So what is an L.O.L. Surprise! Big Surprise, you ask? Honestly, I have no idea. The L.O.L. Surprise brand taps into the insanely popular unboxing movement by allowing children (frequently elementary-school-age girls) to peel back numerous layers of surprises, such as stickers, charms and outfit accessories, before uncovering a collectible doll. The brand has been topping sales charts since it debuted in 2016.