When a 5-year-old got the ball and ran toward the end zone, Williams ran alongside of him and kept asking him to fall down. The boy ended up scoring and put the score up to 36-0.
Williams is facing suspension and a $500 fine.
The story went viral after Williams' brother-in-law, former Eagle Torrey Smith, tweeted about the issue, saying that "We are building weak children."
The rules are in place to prevent injury and embarrassment for the losing team, other coaches told NBC 10.