If you’re used to attending concerts and events at U.S. Bank Arena in Cincinnati, you will have to get used to its new name.
Nederlander Entertainment announced today that they have entered into a naming rights agreement with Heritage Bank that will rebrand the classic Cincinnati indoor arena to Heritage Bank Center. The change takes effect immediately and the transformation to the Heritage Bank Center has already begun.
Opening in September 1975, the venue has welcomed a who’s who of artists including Paul McCartney, Elvis Presley, Garth Brooks, James Brown, Celine Dion, Elton John, Billy Joel, Frank Sinatra, Led Zeppelin, Metallica, AC/DC, Bob Seger, Queen, Marvin Gaye, The Eagles, Michael Jackson, and Pink Floyd. In addition, the venue hosts a wide variety of non-concert events such as the WWE, Disney on Ice, Monster Jam and more. The facility is also home to the ECHL Cincinnati Cyclones and played host to the Kelly Cup-clinching games in 2008 and 2010.
“As a locally owned and operated independent community bank committed to the development of this region, Heritage Bank understands the unique history and location of this facility,” said Heritage Bank Chairman Chris Caddell in a news release. “We also believe in its future. As communities along both banks of the Ohio River continue to invest in the development of a dynamic entertainment and cultural core, look for the Heritage Bank Center to be front and center, attracting the widest variety of events with the power to draw people from this region and beyond.”
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The arena has had several names and regular tenants since it opened in 1975 as Riverfront Coliseum. It later became known as The Crown and Firstar Center before it switched to U.S. Bank Arena in 2002.
U.S. Bank decided not to renew its naming rights in August.