Michelle Adams, 27, of St. Marys, Ohio offers the following job title for her business Michelle's Macarons: Owner, baker, photographer, marketer, dish washer.
In other words, she does it all, which is typical of many small businesses.
She started her business four years ago when she started making her trademark French macarons for her friends and family. This quickly grew to increasing production, manning booths at farmers markets, and eventually expanded to sales at different coffee shops and bakeries in Ohio.
Now she is taking the next step — opening her own shop to sell her crispy cookies that melt in your mouth.
>> PREVIOUS COVERAGE: The story behind these pretty little French pastries and where you can get them
Adams is in the process of getting her store open before the holidays at 9 E. Canal St. in Troy. She's started a Kickstarter campaign to raise money for some of the larger equipment. The goal was reached in less than 24 hours.
"I'm not doing any sort of build out. The place will be kept as is," said Adams. "The place will be part wholesale bakery and part retail. The retail space will be shared with Niki Woodruff of Revival Haus. Revival Haus specializes in carefully curated vintage goods and expertly restored mid century furniture pieces. There will also be macarons available to purchase as singles or boxes and bigger orders will still be available. Having a shop will also make it possible to sell really fun macarons like unicorns and other decorated macarons."
Adams said she is excited to be able to interact with customers at a place they can visit as often as they like. Being able to ship nationwide is also something she's really looking forward to.
"This has been the goal since I starting making macarons. The right place opened up so I jumped on the opportunity," said Adams. "I want to open multiple macaron shops. I think there's a need for really good gluten free desserts,"
Adams has gotten really creative with some of her past offerings. Nerds Blizzard unicorn macarons were the craziest thing she said she has come up with so far.
"I like them because they're easy to eat, a nice size, and I feel like they're not too unhealthy because they're made with almond flour, which is just ground up almonds ... you can eat a couple and not feel bad," said Adams. "As of now, it's just macarons and I'll keep making them all gluten free. There will be a lot of fun new flavors that I've been wanting to make available — turtle cheesecake, peanut butter cookie dough, earl grey, caramel pistachio."
Visit Adams website at www.michellesmacarons.com to learn more.
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WHERE TO BUY MICHELLE’S MACARONS
Michelle's Macarons also are sold at the following shops:
Bakehouse Bread & Cookie Co.
317 Public Square SW, Troy, Ohio
bakehousebread.com or 937-339-8100
110 S. Main St., Celina, Ohio
www.facebook.com/brewnationscelinaohio or 419-584-1705
138 N. Main St., Bowling Green, Ohio
www.flatlandscoffee.com or 419-482-8049
New Bremen Coffee Co.
115 W. Monroe St., New Bremen
https://nbcoffee.com or 419-629-8009
Scratch Bakery by Justin Tyler
1925, 29 E Main St, Tipp City
https://scratchbyjustin.com or 937-506-0404
Macarons vs. macaroons
From Michelle Adams, owner of Michelle's Macarons, blog: "Macarons are light, airy meringue based cookies sandwiched around a delicious filling. Macaroons are chewy coconut lumps."
Both are derived from the Italian word amasser, which means to crush. Both are sweet treats, but as Adams points out, there's not much difference after that.
Adams has a step-by-step online video course at www.michellesmacarons.com that teaches people how to make macarons that is available for purchase for those interested in learning more.