Pink Ribbon Bagels from Panera Bread
Photo: Contributed
Photo: Contributed

Pink Ribbon Bagels are BACK at Panera to support the local fight against breast cancer 

Franchisee Covelli Enterprises has raised more than $6.2 million since 2010

Pink Ribbon Bagels return to Panera Bread cafés from Oct. 1 through Oct. 31 to satisfy hunger cravings AND to raise money in honor of Breast Cancer Awareness Month.

Since the Pink Ribbon Bagel fundraising effort’s inception in 2010, Covelli Enterprises — the Warren, Ohio-based company that operates Dayton-area Panera restaurants — 

has raised $6.2 million to support breast cancer programs in the communities it serves.

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Covelli the largest franchisee of Panera locations in the country, with 315 restaurants in eight states. Locally, Covelli has donated nearly $40,000 to Pink Ribbon Girls and the Miami Valley Hospital Foundation through its Pink Ribbon Bagel campaign. In the 2018 campaign alone, the company donated more than $13,000 to Pink Ribbon Girls and the MVH foundation.

Throughout October, a portion of the proceeds from Pink Ribbon Bagel sales will be donated to the two local non-profit organizations. A special “100% Day” will be offered on Friday, Oct. 4, during which ALL of the proceeds from each bagel sold will benefit the cause.

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Covelli officials said in a release that throughout its eight-state footprint, the funds raised by the Pink Ribbon Bagel campaign and donated to partner organizations have been used to open new comprehensive breast cancer facilities, purchase mobile mammography units with 3D technology, develop education and outreach programs, provide transportation and assistance for those undergoing treatment, and support life-saving research for advancements in cancer treatment. 

Local partner Pink Ribbon Girls has used the collective $100,000 raised over the last five years in Dayton and Columbus to provide more than 12,500 meals to breast and gynecological cancer patients and their families while the patients were undergoing treatment.

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 Pink Ribbon Girls is an organization founded by women with breast cancer to empower those in treatment and help remove barriers to treatment by providing meals, housecleaning, rides to treatment, and peer support to individuals with breast and gynecological cancers free of charge. 

At Miami Valley Hospital, proceeds fund the “Help Her Fight” program, which provides screenings, diagnostic testing and education for cancer and cancer-related conditions for uninsured and under-insured women. 

Services include mammograms, well-women visits, ultrasounds and additional testing to help with further diagnosis. 

A cancer survivor signs a Pink Ribbon Girls branded and wrapped fire truck in 2016. The organization offers various support programs for cancer patients. CONTRIBUTED
Photo: Contributing Writer

“We don’t go pink just to go pink. We do this every October for the reason that we are make lasting impact on the lives of real people in the communities we serve,” Sam Covelli, owner-operator of Covelli Enterprises, said in a release. “With the millions of dollars raised through our Pink Ribbon Bagel campaign over the years, we have helped to save lives. It really is more than just dough. And we want our customers to know they made this happen.” 

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Panera Bread is encouraging customers to take a photo with their Pink Ribbon Bagels to share their support for the cause on social media using #morethandough. The cafes are now accepting pre-orders for bagels at

Funds also will be collected throughout October at the registers of the 13 Panera cafes in the Dayton-area market through the company’s Change Round Up Program, in which customers may round up their order total to the nearest dollar amount to support the cause. 

The Pink Ribbon Bagel, shaped in the form of the iconic pink ribbon, features cherry chips, dried cherries and cranberries, vanilla, honey, and brown sugar, and is baked each morning by Panera’s bakers at each cafe. 

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