WATCH: Middletown’s Kyle Schwarber stars in new Gatorade commercial with Michael Jordan, Serena Williams, Peyton Manning

Sometimes greatness is preceded by failure.

In Gatorade's new campaign, "Make Defeat Your Fuel" unveiled Tuesday (video above), iconic professional athletes including Michael Jordan, Peyton and Eli Manning and Ohio native Kyle Schwarber reveal their greatest failures which ultimately became fuel for their greatest victories.

In the spot titled “Secrets to Victory,” the World Series champion rides through a victory parade recounting how the Chicago Cubs spent “108 years as a lovable loser.”

The commercial ends with the memorable scene of Atlanta Falcons quarterback Matt Ryan walking through red and blue confetti at the end of February’s Super Bowl where the Falcons blew a 28-3 lead to the New England Patriots.

Ryan is seen drinking Gatorade and continuing to work in the Falcons practice facility, using the fire from the loss, to hopefully, find greatness.

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