"Selfie University" is one of two new businesses to open today, Aug. 13, inside the Mall at Fairfield Commons, located at 2727 Fairfield Commons in Beavercreek.
“To meet shopper demand, we continue to evolve to deliver the right combination of retailers, dining, entertainment and events to keep shoppers engaged and returning often,” said Leanne Rubosky, general manager at the Mall at Fairfield Commons.
The sports merchandise shop is opening on the lower level of the mall, near the H&M store. Rally House will carry products and apparel for teams including Dayton Flyers, Dayton Dragons, Ohio State Buckeyes, Cincinnati Bearcats, Cincinnati Reds, Cincinnati Bengals, Cleveland Indians, Cleveland Browns, Cleveland Cavaliers, Miami RedHawks, Kentucky Wildcats, Xavier Musketeers, FC Cincinnati and more, according to a Fairfield Mall release.
“Our first store at the Dayton Mall has been a success, which is why we decided to open our second store earlier this year. They have also done so well that it was a no-brainer we would expand into the area even more,” said CEO Aaron Liebert. “Our goal is to be known as the premier fan destination, offering the best brands at The Mall at Fairfield Commons.”
Shelby’s Sugar Shop sells an assortment of whimsical confections including classic and craft candies.
“We are thrilled to welcome guests to discover the new Shelby’s Sugar Shop,” Rubosky said. “This new retailer will provide families an immersive Candyland experience right in the heart of The Mall at Fairfield Commons while representing the core values of inclusion and community that are so important to us.”
Based in Columbus, the shop is concept from REIT Washington Prime Group. According to the mall, the concept follows the journey of a spirited young girl named Shelby as she journeys from a “picturesque country setting to the heart of a big city,” enjoying nostalgic treats with friends along the way.
The new shop is located inside the mall’s main entrance, and it invites guests to enter the shop kiosk from all four sides for “a safe 360-degree sensory experience.”