It added the first sample is shipped immediately after subscribing, along with a t-shirt and membership card with a QR code to the barrel’s livestream.
Hayner Distilling President Greg Taylor said in a release, “If you think about it, that first sip of whiskey is actually the end of a journey that whiskey began 6 years ago. We want whiskey enthusiasts to experience the entire journey of their whiskey from barreling to bottling to that first sip.”
The program currently includes two bourbon barrels, with 125 bottles of bourbon available for sale from each, though the distiller said more would go online in 2023.
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