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“You don’t have to be a football fan to celebrate the Super Bowl,” NRF President and CEO Matthew Shay said. “Whether it’s to see who wins, watch the halftime show and commercials or just get together with friends, this is the biggest party since New Year’s Eve. Spending is expected to be at one of the highest levels we’ve seen.”
But fewer people plan to watch the game. Total spending is expected to hit $14.8 billion, down from last years $15.3 billion. Six million fewer American adults plan to watch the New England Patriots take on the Los Angeles Rams Feb. 3.
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Among those who will watch the game, 79 percent plan to buy food and beverages, 10 percent will purchase team apparel and accessories, 7 percent will buy decoration and 7 percent will buy new televisions.
Nearly a quarter of game watcher will attend a party, 17 percent will host one and five percent will watch from a bar or restaurant.
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