"This flavor supports groups creating a more just and equitable nation for us all, and who are fighting President Trump's regressive agenda," the company said in a Facebook post.
“We cannot be silent in the face of the President's policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights – all issues that have been at the core of our social mission for 40 years.”
Those who buy the new flavor will support four organizations that work in climate change and racial, gender, LGBTQ, refugee and immigrant rights.
"We can peacefully resist the Trump administration's regressive and discriminatory policies and build a future that values inclusivity, equality, and justice for people of color, women, the LGBTQ community, refugees, and immigrants," the company said on its website. "Pecan Resist supports four organizations that are working on the front lines of the peaceful resistance, building a world that supports their values."
Credit: Ben & Jerry's
Credit: Ben & Jerry's
The organizations include Color of Change, which works to end injustices faced by African Americans; Honor the Earth, which raises awareness and support for Native American environmental issues; Neta, an independent media platform that amplifies the voices of residents along the Texas-Mexico boarder; and Women's March, which works to create social change through the political power of women.
The company will donate $25,000 to each organization, according to a news release.
More information on Pecan Resist, including where to buy it, is at BenJerry.com.
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