Beer drinkers looking to tap the Rockies by touring the Coors brewery will now have to pay.
Coors will start charging for its tour of the world's largest single-site brewery starting March 28, the Denver Post reported.
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Tickets for out-of-state visitors 21 and older are $10; Colorado state residents will pay $5. Active-duty military and veterans, as well as those under 21, are free.
Visitors will now have the option to take the tour of the brewhouse, malthouse and packaging complex with a live guide, KCNC reported. The tour also includes three 8-ounce sample pours and a commemorative glass.
"The price puts us in line with other experiences both at our breweries, including Milwaukee, and other breweries across the country," Coors spokesman Marty Maloney told the Post.