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“In ghost story fashion, one tells the story of the urban legend, MOMO, a strange spirit of a bird-like woman that taunts its victims with specific personal details and violent commands via text message and phone calls,” Deadline reported. “What starts out as a harmless prank soon turns more sinister over the next 24 hours as the teens start disappearing without any motive or pattern.”
The urban legend is inspired by the viral internet hoax that made the rounds last year.
Related: What is the ‘Momo challenge’ and is it a hoax?
Despite endless media coverage and local law enforcement warnings on social media of the supposed internet challenge, there were no verified cases of the “challenge” or people being harmed because of the game.
"We've seen no recent evidence of videos promoting the Momo Challenge on YouTube," the video platform said on Twitter in February 2019. "Videos encouraging harmful and dangerous challenges are against our policies."