“What would you do with all that time? Go wild, be out there, and wow us,” the company posted on its website.
Contestants must enter by Jan. 8 and include the hashtags #nophoneforayear and #contest in their posts. One person can enter up to four times.
Once the contest is closed, VitaminWater will choose one lucky winner to ditch their smartphone. The company doesn’t go into details about how exactly it’ll monitor use, but lie detectors will be involved.
The non-legally binding guidelines are fairly simple. You cannot use a smartphone at all for 365 days, nor a friend’s or anyone else’s.