Kroger to roll out digital aisle displays that connect to smartphones

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Kroger to roll out digital aisle displays that connect to smartphones

Kroger is changing how customers will shop in stores with new digital aisle displays that connect and interact with smartphones.

The Cincinnati-based grocery retailer is rolling out new technology called Kroger Edge in nearly 200 stores in 2018. The technology will be installed on store shelves where paper price tags currently hang, Kroger told Business Insider. The new aisle displays project pricing, nutritional information, video ads and coupons. The company is also working on creating an app that will enable customers to communicate with the Edge system with their smartphones.

The Kroger Co. is collaborating with Edgewater Wireless Systems Inc. to enhance its in-store infrastructure with the wifi platform powered by Edgewater’s WiFi3 technology. The next generation wireless platform will give Kroger customers “top wifi performance on their personal smart devices to enhance their shopping experiences,” the company said.

“We are focused on in-house innovation and partnering with global industry leaders like Edgewater Wireless to build the best technology infrastructure that will help us to deliver next generation shopping experiences to our customers and associates,” said Chris Hjelm, Kroger’s chief information officer.

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