The clear malt beverage was all the rage shortly after its introduction in 1991. Though certainly not the first malt beverage on the market, in the years before the craft beer boom, the unmistakably unique bottles offered drinkers an interesting and refreshing alternative.
It all came to an end in 2008 when, citing "challenging malternative segment sales and declining consumer interest,” MillerCoors pulled the plug on American production, allowing only for production in Japan.
"Everybody keeps asking me, 'Are you going to have Jolly Ranchers (candy to mix with Zima)?' Yes, we'll have Jolly Ranchers," Heater said. "I've got a ton of feedback just from posting that picture on Facebook." In February, MillerCoors announced it would relaunch the '90s alcoholic drink this year, but gave few other details. According to Heater, this trip down boozy memory lane is to be short lived, however. "I talked to my Miller rep, and she said this is a one-time drop. It's not like it's going to be out for a year to see how it goes. This is it."
According to Heater, the Dayton-area release date for Zima is June 12, and he is still working on how to add to the Barrel House event to make it even more special. He's heard ideas ranging from dressing up in '90s clothes to having someone perform live music from that decade. He's even fielded questions as to why he's such a Zima fan.